4 Ways Spice Packaging Will Help You Get More Business
Spices are just like wine, beverage, and butter, make our food colorful and enjoyable. Besides, it can improve human health and promote global imports and exports to stimulate our economy. It has been a lucrative industry throughout its history and continues to grow each year. The spice packaging market is currently worth $1.1 billion and has shown continued growth in industries such as retail and home cooking. As the largest market, spice packaging has expanded to include applications such as dips and sauces, dry seasonings, and spice blends.
As we all know, the correct spices packaging and spice packing machine can greatly benefit your business. However, what should we actually do to boost our spice project? Here are 4 ways that will help you get more spices business.
Choose the right container for your spices
Whether you are a wholesale business or a buyer, choosing the right container for your spices is critical to maintaining quality and preserving the integrity of your product before it hits the shelves. Today’s spice category can vary from blend to blend, and its origin can make determining the best container type a meticulous process.
Currently, common packaging options for the spice packaging industry include:
- Sachet, pouch, bag
- Wide mouth jars
- Glass jars with spoons
- Opaque containers
- Square, honey jars, or rectangular glass jars
Spice packaging materials are some of the popular products on the market, with most businesses opting for smaller-sized containers with higher value features to look more aesthetically pleasing. As consumers support greener solutions and options, you will need to consider sustainable options to enhance your brand and improve your global environmental impact.
Glass packaging has proven to be a resourceful and environmentally friendly option that allows companies creative freedom with their spice packaging. When researching your spice packaging options, be sure to look at options such as glass grinding jars or glass tubes rather than plastic.
Adapting to market needs
Items currently used for spice packaging include bottles, jars, bags, pouches, tins, and more. Since the pandemic, we have seen a shift in-home cooking, which has led to an increase in demand for quality and great-tasting spices. As consumer consumption of spices remains strong, wholesale and bulk buyers will have to adapt their spice packaging materials to maintain quality, safety, and availability. If you’re looking to improve or enhance your spice packaging strategy, we’ll cover the dos and don’ts of spice packaging.
Spices packaging and marketing
When you use packaging materials for fragrances, you really need to consider your package design and labeling to help market your product. We’ve discussed before how the type of label affects the packaging of your product and vice versa, but the branding aspect of label design is a different matter. When purchasing different packaging materials for fragrances, you need to consider how you will market them to consumers.
Depending on current home trends, the shape, size and aesthetically pleasing packaging of certain bottles may have a different impact on consumers. Modern consumers are influenced by their favorite celebrities, media, home, and merchandise stores to inhibit their purchasing decisions.
Focus on your spice packaging labels
Labels are an important part of your spice packaging products, conveying information about your brand, type of spice, and ingredients. In today’s ever-changing climate, with rising temperatures and varying degrees between shipments, the materials used to make and decorate your spice supplies can significantly affect the overall appearance of your product.
As we mentioned before, glass packaging continues to dominate as a spice packaging material due to its durability, sustainability, and ability to keep products fresh.
While sourcing the right spice packaging materials can help your business succeed, the ability to purchase marketable materials is also important. Consider researching the types of spice packaging that are currently popular or in vogue; perhaps a metal jar with a glass lid is more marketable than a wooden spoon. Work with your marketing team to help conduct research that will help you make buying decisions for maximum success.
As a strong and comprehensive packing solution supplier in China, Henan Top Packaging Machinery has offered many packaging plans for our overseas customers. If you want to start your spice project, and do not know how to start, contact us today for free guidance.